UK Brand & Editorial photographer Darren Casey
Welcome to my world of purpose driven professional photography
With over 25 years as a professional photographer working across the whole of the UK, I’ve met some incredible people and been in extraordinary situations.
It still excites me as much as it always did.
As a freelance photographer it matters that my photography works hard and is usable across all platforms and in all formats. Website, social, digital display, OOH and campaigns. And I still love a good brochure.
I work independently but am also often part of a team of videographers and stylists working on specialist projects. I get involved at brief stage allowing me to understand where the photographs will be used, the emotion they are trying to evoke and the spirit we are trying to capture. It’s important to me that my photography hits the right spot.
What do I love the most? – people. Making them feel at ease, have fun and love the end product.
HEALTHCARE
Healthcare photography involves working in busy hospitals and healthcare providers to capture the wonderful work that is done every single day. It’s all part of understanding the possibilities that great imagery can bring.
EDUCATION
From creating award winning marketing campaigns to showcasing schools, the students, teachers, and staff, I get involved in it all. From initial brief to final publication to ensure the images work in all formats and connect with the audience.
CHARITIES
My favourite thing is storytelling.
Charity photography and working with people, listening, understanding, and making them feel comfortable. Capturing that special moment which says it all.
PROPERTY
Property photography is about capturing the essence and showcasing unique features in the best way possible. Whether it’s a sprawling mansion or a penthouse apartment, there are details and key elements that can make or break the success.
CONSTRUCTION
Construction photography is one of the busiest and potentially more dangerous sectors so I use my experience to capture the daily workings and more focussed features on a construction project however large it may be.
MANUFACTURING
Manufacturing photography is used in trade sector publications worldwide to publicise successes and achievements. Highlighting the processes, people and machinery involved in production and manufacturing is what makes this such as exciting industry.
COMMERCIAL
My photography is simply to create an emotion. Whether you want the end user to buy, to engage, to get in touch or even just aspire. Emotional response is very powerful.
EDITORIAL
Storytelling in images. Beautiful magazine spreads, interesting articles or creative features. As a freelance photographer creating visual interest so that the audience reads on is the whole objective.
PR CAMPAIGNS
Years of experience in PR photography and as a press photographer I know that getting ‘that’ shot is everything.
Creating publicity and ongoing engagement simply from that initial interesting shot.
Beautiful and meaningful photography
An image just for the sake of an image – to simply look beautiful on a wall or capture a moment in time is a wonderful thing. I love creating pieces of art. Abstract, eclectic and pushing boundaries.
But commercially, good photography has to be purposeful, connect with audience and in a nutshell, meet the objective. Which is always to protray your brand in the best possible way and showcase your people, your service or your product.
“The works must be conceived with fire
in the soul but executed with clinical coolness.”
Joan Miró”
Case Studies
Remedy
This complete re-brand included photography of the Remedy team, the insourcing hospital team, new modular buildings and video interview with the directors. It has been included in all the on and offline marketing, website, literature and culture decks.
Tunstall
Tunstall on-going marketing Photography and video plays a big part of the continuous marketing for Tunstall and the campaigns for their new products. From internal comms, the website, interviews, digital marketing, product brochures and OOH.
Country Properties
Country Properties re-brand Working closely with Wrapped and Country Properties 12 franchises in Bedfordshire and Hertfordshire, we styled and photographed beautiful properties, their people and the areas ready for launch.
What people say about me
Ian Arthur
"I have known Darren for many years, and by far he is one of the best commercial and media photographers I know. Knowledgeable, experienced and hard working, he creates timely, telling and professional photography for clients both large and small and it is a pleasure to have worked with him."
